Learn website design for tourism

Gateway pages: Having described the accommodation itself, you can direct attention to the local region and what's offered to tourists. The more information, the better, as Google uses text to determine relevance. People tend not to settle into a text, as one does with a newspaper or a book. So, it is best to shorten paragraphs and to label them with subtitles. Keywords appearing within the text could also be highlighted in bold, to catch the reader's attention as they scan the page.

Break the text into a series of gateway pages, each dealing with a particular topic. For example, you could create a separate page for each town in the local region, providing a short description of the town, its location, local attractions, etc. Gateway pages increase the likelihood of appearing in search results, by focusing on certain keywords that Google associates with the page.

Here are some articles free to use on your website:

Instructions: Either cut & paste the above articles into an existing web page or else save the web page by right-clicking the link and selecting "Save Target As..." to then place it in your website's folder.
Give each gateway page its own meta tags, within the <head></head> section of the code. For example:

<meta name="DC.coverage.PlaceName" content="oceania,australia,nsw,northern rivers,byron bay">
<meta name="description" content="Cape Byron is the easternmost point of the Australian mainland.">
<meta name="keywords" content="byron bay,cape byron">
<meta name="subject" content="Travel">
<title>Travel Australia > Byron Bay</title>

Links to your gateway pages also need a title describing the gateway page. For example:

<a href="byron_bay.htm" title="Byron Bay is a popular tourist destination, especially for international backpackers.">Byron Bay</a>

Finally, advertise your property. Each gateway page could display a prominent ad with links to your accommodation pages.

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